Using Single Colors and Color Pairs to Communicate Basic Tastes
نویسندگان
چکیده
منابع مشابه
Using Single Colors and Color Pairs to Communicate Basic Tastes
Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., red, green, black, and white). In the present study, we investigated whether pairs of colors (both associated with a particular taste or taste word) would give rise to stronger associations relative to pairs of colors that were associated with diff...
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People associate basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., pink or red, green or yellow, black or purple, and white or blue). In the present study, we investigated whether a color bordered by another color (either the same or different) would give rise to stronger taste associations relative to a single patch of color. We replicate previous findings, highli...
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ژورنال
عنوان ژورنال: i-Perception
سال: 2016
ISSN: 2041-6695,2041-6695
DOI: 10.1177/2041669516658817